The new branding is featured in 'Crisis' Christmas Card Challenge', a fundraising campaign launched week, and will appear on the charity's website which is due to be redeveloped in the next few months.
Leslie Morphy, chief executive of Crisis, said: "Homeless people are still invisible to many people and we want to change that. We want to encourage more supporters to come on board and join us in ending homelessness. We believe that our new brand will help us achieve our goals."
The new brand identity was developed by brand design consultancy, 300million. It comprises a new logo, together with new imagery, tone of voice and a simple and bold approach to layout and colour.
Nigel Davies, managing director of 300million, said: "It's great to be asked to create a new brand identity that is blunt, gritty and iconic. The solution achieves this and captures the determination of Crisis."
Crisis is determined to work towards preventing people from becoming homeless and plans to build on the success of its learning and activity centres in London and Newcastle, with new Crisis Skylight centres in more cities across the UK.