Homebase "It's showtime" by Atomic London

November 15, 2021

Homebase is launching its Christmas ad for 2021, created by Atomic London.

Starring 'DIY celebrities' Dick and Angel Strawbridge, the TV spot shows them sneaking past security into a Homebase store after opening hours to give the place a Christmas makeover.

The film will be supported by digital and social media executions. It was directed by Will Clark and produced by Clara Bennett through Merman.

Credits

Client
Homebase
Marketing manager
Lindsay Cole
Creative agency
Atomic London
Executive creative directors
Dave Henderson
Katy Sumption
Creative directors
Matt Welch
Simon Welch
Producer
Nicola Martin
Business director
Solomon Gauthier
Senior account director
Lisa Allen St Hill
Director
Will Clark
Production company
Merman
Producer
Clara Bennett
Executive producer
Siobhan Murphy
DOP
Chris Sabogal
Editor
Mark Edinoff @ Work Editorial
Edit producer
Charlie Dalton
Colourist
George K @ Black Kite
VFX
Marcus Moffat
Post-producer
Polly Durrance
Audio engineer
Lucas Trigg @ Clearcut Sound
Audio producers
Lindsay Grant
Chris Wrigglesworth
Music consultant
Vicky Hodgkisson @ Gas Music

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