The COI has contacted Rainey Kelly Campbell Roalfe/Y&R, United London and Mother regarding the work, which will form the government's most high-profile sensible-drinking activity to date. Naked will handle communications planning.
The pitch was initially called late last year as a joint venture between the Home Office and Department of Health (DoH), with the work due to appear in the spring. It was put on hold after DoH officials imposed a freeze on public-health spending because of a financial crisis at the NHS (Marketing, 21 December).
The DoH is still reviewing its budgets for the 2005/06 financial year and has yet to sign off funding for the activity.
It is understood that the Home Office, which has the funding in place, will lead the campaign, while the DoH will continue to be involved in its development. The activity is set to break in the autumn.
Last year RKCR/Y&R created a 拢150,000 poster campaign for the Home Office warning of on-the-spot penalties for drunken behaviour.
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