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After interviews with a variety of women across the UK, Pablo saw that many of the symptoms of menopause are below the surface and not visible to others.

The film, which is a continuation of the OOH campaign, not only looks to bring the subject of the menopause out into the open, but also aims to tackle the need for more diversity in advertising and an end to stereotypes.

Voiced by actress Sally Phillips, the ad, which will be available online and on social channels, shows women asserting their identity and purpose despite the challenges of menopause, with Holland & Barrett standing right beside them.