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Every weekday night, guests will find an envelope under their pillow, with one containing a £1,000 voucher. All other envelopes contain a prize of either 1,000, 10,000, or 15,000 Priority Club points, which are redeemable against overnight stays at 3,200 hotels worldwide as well as wine, experiences or spa holidays.

The activity, through Leonardo, will be supported by direct mailings, and via all national radio stations through Newslink and Trafficlink spots, as well as press ads in the Times, Sunday Times, Telegraph and Sunday Telegraph. The push runs until 9 May.