E-commerce director Gideon Lask envisions one site where users can buy CDs, DVDs and games alongside digital products like MP3 music files, ringtones and digital entertainment content. He plans to launch it in the first quarter of 2007.
A new version of its existing download service, HMV Digital, was launched only last month to offer a browser-based MP3 store that removed the need to download special software.
But, said Lask: "Very high on my agenda is bringing (HMV Digital and HMV.co.uk) together. I'm a great believer in offering one face of HMV to the customer across multiple channels and that includes having our digital offer all in one place. We're in a good position - our IT team is strong, resourced, experienced and the market is right for it to have an integrated proposition."
Lask is likely to rearrange his team to offer the new service. HMV head of digital Mark Bennett left recently for a new venture in the energy sector.
- Cover story, p20.
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