HMV has registered the trademark "363", based on the address of the company’s first shop, at 363 Oxford Street.
HMV brought out Studio, the clothing and accessories range, in September, which saw the company partner with selected fashion brands, including Boxfresh, Lee Jeans, FLY53, Eastpak and Jay-z's label, Rocawear.
The retailer stated that it registered the trademark name to develop possible options to roll out alongside its "broader fashionwear objectives", but not rival the brands it already stocks.
A spokesman at HMV said: "We recently successfully launched our new fashionwear offer at selected HMV stores around the country under the Studio banner featuring such labels as Rocawear, Fly53, Lee Jeans and Boxfresh – which all draw their inspiration from music.
"Though we have no immediate plans, at some point we may also look to develop an own-label option for HMV – most likely for the t-shirts, tops and the like, and we've registered the brand name 363 – the number of our original store on London's Oxford Street, as a possible trademark."
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