The TV ad, created in-house, airs from today until Father's Day, June 15 on Channel 4, Five, Dave, Living, ITV2, ITV4 and during 'Big Brother' on June 12.
Titles featured in the ad include 'Bonnie and Clyde', 'Butch Cassidy and the Sundance Kid', 'Scarface', 'Apocalypse Now' and 'Great Escape'.
The campaign aims to promote these DVD titles, available in HMV, as perfect gifts for Father's Day.
The TV ads, which are part of the retail chain's "Get closer" brand campaign, support HMV's current press and instore Father's Day campaign, called "Daddy Cool".
It follows on from HMV's Valentine's Day themed TV campaign, featuring clips from a number of acclaimed romantic movies including 'Titanic', 'Ghost' and 'Casablanca'.
Charles Fotheringham, head of DVD at HMV, said: "Over the past year or two all the key calendar events have become more significant commercial opportunities, and even Father's Day, which used to come behind Valentine's and Mother's Day in terms of gift purchasing, is catching up.
"We've badged it 'Daddy cool' and to tie in with this theme, selected HMV stores will be giving away button badges with related purchases."
HMV is currently testing its social networking site, called Get Closer, which allows users to import music and film files to create their own library.