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To celebrate Mother's 25th birthday ±±¾©Èü³µpk10 spoke to its illustrious alumni to find out why so many of the independent agency's staffers go on to leadership positions.

Mother also chose 25 ads from its unparalleled reel to accompany the feature. Sit back, enjoy, and be inspired.

1997: Channel 5 “Jack Doherty” 

Provocative and punchy idents for a, then, up-and-coming comedy star. 

2000: GB Lager launch campaign

This launch of a lager also introduced a now-famous face to Great Britain (David Walliams, not pictured). 

2000: QTV “My music’s like”

For every wannabe muso, there is a stronger music fan. 

2001: Cup-a-Soup “Marathon” 

There’s a time and a place for Cup-a-Soup, Richard. Classic. 

2001: Dr Pepper “Emergency” 

With a soon to be very famous actor asking one of the most famous brand lines. “What’s the worst that can happen?”

2002: Schweppes “Tony & Cherie”

With (almost) famous faces. This series of ads played perfectly into the cultural moment. 

2002: Pimm’s “Pimm’s o’clock” 

A time for Great Britain to come together and celebrate one of its iconic beverages. 

2004: Orange Gold Spots “Verne Troyer”

That time when the ads just before the film were probably better than the film itself. 

2004: Observer “Abba to Zappa”

The definitive guide to all things music. 

2004: Coca-Cola “I wish” 

Sharlene Hector of Basement Jaxx sings a song by Nina Simone, becoming so iconic that it was aired/remade around the world.

2006: Pot Noodle 

A classic at the time, showing that the ultimate convenience snack has a proud provenance. 

2006: Amnesty “Guns” 

A parody that is almost too close to home. 

2007: Egg “Guinea pigs”

The innovation of Egg needed to be tested. This was the best way to do that and showcase its excellent features. 

2008: Oasis “Rubberduckzilla” 

Ducks that don’t like water? Why not? 

2008: Frank “Pablo” 

Introducing the world’s most fame-hungry drug mule: Pablo the Dog 

2008: Eurostar “Somers Town” 

After missing out in the pitch for the advertising account, Mother believed in this project enough to persuade Eurostar to still be involved. 

2010: PG Tips “Homecoming”

When Monkey decided that he’d had enough of ITV Digital, he made his mark with PG Tips on the world of tea. 

2011: Match.com “Accidental duet” 

A twist on the classic boy meets girl story. 

2012: Ikea “Playin' with my friends”

“The wonderful everyday" through the eyes of different generations of the family. 

2012: “GREAT” campaign

Still used to GREAT effect, all around the world. The GREAT campaign is one of the UK government’s longest-standing and most effective campaigns. 

2014: Ikea "Beds"

With Prunella Scales' delicious voiceover and heavenly visuals, this ad was one of the most awarded of the year

2015: Moneysupermarket “Epic strut” 

Dave was the most epic character on TV, and emulated nationwide. 

2016: No7 “Ready for more” 

The shift in conversation from looks to deeds, helped No7. 

2018: Greenpeace “Rang-tan”  

Animation to bring a tear to the eye of even hard nuts - then they all question palm oil. 

2018: KFC “FCK”

When KFC ran out of chicken, it fessed up and owned the situation.