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Hiscox's digital posters use hackers to power the headline, in order to demonstrate the threat that cyber-crime poses to small business.

The insurer’s ads by Abbott Mead Vickers BBDO are connected to live "honey pot" servers, which are typically used by small businesses and are set up as decoys to lure cyberattackers and detect unauthorised access. Each time the servers are attacked, a ticker lights up on the billboards to show passersby the real-time threats. The work was written by Augustine Cerf, art directed by Lauren Peters and produced by Grand Visual and Talon. Goodstuff was the media agency.