The incumbent on the £1.5 million account is FCB London. It has yet to emerge whether that agency will repitch for the business.
The hotel company has approached a number of UK shops with the brief. It is looking at producing an integrated campaign.
The company launched a global campaign earlier this month, through FCB. The ads carry the straplines: "Take me to the Hilton" and "Welcome to certainty."
The global print campaign highlights the hotels' prime locations and attention to detail when it comes to customer service. It aims to return lustre to what was one of the world's strongest hotel brands.
Neither Hilton nor FCB were available for comment.
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