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HHCL/Red Cell has ditched the "slag of all snacks" tagline for Pot Noodle in favour of a new campaign that asks: "Have you got the Pot Noodle horn?" Two 40-second TV spots, directed by Traktor, feature men who are powerless to resist the temptation to pull out and blow the large Pot Noodle horns they have barely concealed in their trousers. The ads, which break on 7 March, are backed with a series of ten-second pre-watershed spots, and a poster and radio campaign. They were written and art directed by Jonathan Thake and Lee Tan.