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Hertz Rent a Car, the world’s leading car rental company, is

hunting a worldwide direct marketing agency after reportedly deciding

against setting up an in-house team to manage the account.

Hertz’s worldwide direct marketing business - worth around pounds

620,000 a year in fees alone - is currently held by Dallas-based company

Brylie & Partners.

Sarah Moloney, public affairs director for Hertz Europe, said: ’We are

reviewing our direct marketing worldwide and will put together a list of

global players.’

The company refused to comment on whether a global review will affect

local direct marketing in the UK, where Hertz’s roster includes Tullo

Marshall Warren and Tequila UK.

Hertz is the market leader in business car rental in the UK, but is only

within the top five in the leisure market. Recent campaigns have

promoted the company as a value-for-money service for leisure

travellers.

Ford, Hertz’s parent company, is preparing to float the car rental

firm.

The flotation - expected to value the company at between pounds 1.5bn

and pounds 1.8bn - is scheduled for later this year.