Created by Start, the activity uses the strapline 'Hire at Hertz, anything else is pointless', and will be used on all promotional material.
Activity will run across a variety of media. A mailing will be sent to Hertz loyalty-scheme members, while branches will feature posters, window stickers and point-of-sale stands.
Car stickers on Hertz's fleet of vehicles will carry the line 'Nectar on board' in the style of 'Baby on board' stickers. Promotional vehicles will carry co-branding. Start has produced an online driving game for Hertz and designed pages for its website.
Hertz is Nectar's sole car-hire partner. Customers can earn two Nectar points for every £1 they spend on qualifying rentals. The deal was overseen by UK sales and marketing director Mark Tristam-Walmsley.
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