Adam & Eve/DDB

Hertz "cleaned out" by Adam & Eve/DDB

April 16, 2015

Hertz, the car-rental company, promotes its range of vans in a new online spot by Adam & Eve/DDB.

The light-hearted film is a bit of a departure for Hertz, which has rarely tried anything more adventurous than a press ad. The spot opens on a mother giving her son an emotional farewell as he leaves home, but soon her anguish turns to anger as she realises that he has stolen everything that wasn’t nailed down in the house. The work was written by Frances Leach, art directed by Christopher Bowsher and directed by Guy Shelmerdine through Smuggler.

Credits

Client
Hertz
Project
Cleaned out
Client
Olivier Lecocq
vice-president of marketing and pricing
Paul Wareham
brand communications manager
Chief creative officer
Ben Priest
Executive creative directors
Ben Tollett
Richard Brim
Creative directors
Matt Woolner
Steve Wioland
Copywriter
Frances Leach
Art director
Christopher Bowsher
Planner
David Mortimer
Media agency
Forward3D
Media planner
James Ross
Production company
Smuggler
Director
Guy Shelmerdine
Editor
Andy McGraw
Stitch LA
Post-production
MPC
Audio post-production
Andy Stewart
String and Tins

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