Herald Tribune set to roll out inflight television channel

The International Herald Tribune is planning to launch its TV

channel, IHT TV, across a number of worldwide airlines, and is selling

TV space in partnership with inflight entertainment specialist

Spafax.



From August this year, a service consisting of two programmes aimed at

business travellers will be rolled out across seven airlines, including

KLM, United, Singapore and Emirates.



The inflight service will run two programmes: Special Edition - covering

business, politics, style, the media and entertainment - and Techwatch,

focusing on IT.



Advertisers can book 30- or 60-second slots on a monthly basis, plus

banner sponsorship of the two programmes.



These will be sold by the IHT's sales team as part of a package with the

newspaper.



Spafax - which sells inflight print, TV, radio and ambient media on a

worldwide basis - will also sell ads and sponsorship on IHT TV to

existing and potential clients.



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