The International Herald Tribune is planning to launch its TV
channel, IHT TV, across a number of worldwide airlines, and is selling
TV space in partnership with inflight entertainment specialist
Spafax.
From August this year, a service consisting of two programmes aimed at
business travellers will be rolled out across seven airlines, including
KLM, United, Singapore and Emirates.
The inflight service will run two programmes: Special Edition - covering
business, politics, style, the media and entertainment - and Techwatch,
focusing on IT.
Advertisers can book 30- or 60-second slots on a monthly basis, plus
banner sponsorship of the two programmes.
These will be sold by the IHT's sales team as part of a package with the
newspaper.
Spafax - which sells inflight print, TV, radio and ambient media on a
worldwide basis - will also sell ads and sponsorship on IHT TV to
existing and potential clients.