In second place was Saatchi & Saatchi's "Labour Isn't Working" poster for the Conservative Party from the 1970s.
The iconic 1914 army recruitment poster "Lord Kitchener Wants You", by Caxton Advertising, took third place, ahead of a top 10 that also features work for Apple by TBWA and for The Economist by AMV.
The 100 posters and the top 10 can be seen on the .
The ads were chosen after more than 10,000 reader votes on a selection of 100 ads, which had been shortlisted by a panel of judges.
The judges were Danny Brooke-Taylor, the Dare joint executive creative director; Daren Rubins, the PHD chief executive; Bob Wootton, the ISBA director of media and advertising; Mike Baker, the chief executive of the Outdoor Media Centre, and Claire Beale, the editor of ±±¾©Èü³µpk10.
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