Heinz's last top marketer, Scott Garrett, was made redundant last August along with his 20-strong department, in a streamlining that coincided with a freeze on Heinz's £11m ad budget.
The cuts were instigated by UK president Jane Miller, who had been briefed to reduce costs in order to boost the division's falling profits.
Miller resigned last month after failing to make sufficient savings.
She will be replaced by former P&G sales director David Woodward.
The food manufacturer is facing accusations of failing to invest adequately in marketing by US corporate activist Nelson Peltz, whose Trian Group owns 5.4% of Heinz. Trian is seeking to gain five board positions at Heinz at its AGM in August.
Peltz also accused the company of spending too much on retail promotions.
This issue particularly affects European operations; insiders estimate that Heinz spends up to £30m each year within stores in the UK.
Heinz's full-year results are due out today (Thursday). The firm is expected to announce a plan to save money with a revamped procurement system and further attempts to reduce its trade promotion budget to free up cash for consumer marketing.
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