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Heinz is championing the "secret abilities" of its sauces to liven up meals with a new digital campaign.

Devised by Grand Union and Hubbub, the campaign centres around the website, , which hosts a series of online films documenting the secret abilities of three remarkable characters.

There’s the holy dog that can smell true love, the amazing Kenyan girl who can magically make a goat’s beard grow and the British-born Noreen, who is a toll booth telepath – she can predict the colour of oncoming cars through her gate before seeing them.