The ‘BBQ Heroez’ promotion, created by roster agency , offers consumers the chance to win £500 every week and other BBQ-related prizes every week until August 31.
To enter the competition consumer need to upload in a photo of their own 'BBQ Hero' either cooking or eating the food. Judges will award prizes to the picture that "best captures the BBQ Heroez theme".
The will be supported by above the line press activity and feature three new products: HP Hot Sauce, Salad Cream Handypack and Twisted Ketchup, a spicy variant of tomato sauce. Other products include Daddies Brown Sauce, Tomato Ketchup and Lea & Perrin Worcester Sauce.
The aim behind the campaign is to illustrate how Heinz sauces can invigorate any BBQ.
Heinz has instigated a number of campaigns around its sauces recently. At the start of the month it launched a TV campaign for Tomato Ketchup. This was also followed by a
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