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To mark its 150th anniversary, Heinz spotlights its classic tomato ketchup product.

Playing on the idea that a clean plate is a sign of an enjoyable meal, the campaign uses the tagline "150 years of clean plates", tying the brand to meals from all walks of life and across many decades. Set to the 1960s song I Like It by comedy duo Mike and Bernie Winters, the spot runs through plates from a wide range of cultures and eras to show how ketchup has stood the test of time.  It was directed by Dom & Nic through Outsider.