Heinz celebrates 150 years with 'Beanz muzeum'

Fans can pick up personalised cans.

Heinz: pop-up museum is celebrating baked beans
Heinz: pop-up museum is celebrating baked beans

Heinz is creating an exhibition exploring the history of baked beans as part of its 150th anniversary.

The pop-up "Beanz muzeum" aims to be a "celebration of everything we know and love about the humble baked bean".

At the event in London's Covent Garden, visitors will be able to enjoy an interactive experience and pick up personalised cans of Heinz Beanz.

Guests can also explore the story of the "humble bean", from how it began to the future possibilities for the dish.

Heinz is asking fans to send in photos, drawings, memories and memorabilia for the pop-up, which runs from 30 August to 1 September.

The project is being delivered by Multiply and Wonderland.

It follows April's pop-up that saw Heinz partner Cadbury. Together, the two brands created an event where consumers could sample the jointly branded Creme Egg-flavoured mayonnaise.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now