Heinz Baked Beanz 'fourscreen' by McCann Erickson
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Advertiser
Heinz Baked Beans Snap Pots -
Agency
McCann Erickson -
Exposure
United Kingdom and Europe
To launch new packaging for Heinz Baked Beans, McCann Erickson has devised a TV campaign celebrating the hassle free-nature of Snap Pots.
The ad uses a split screen effect to demonstrate the four-portion packaging format and features a spectrum of Heinz Beanz lovers including a student, a young executive, a mother and a grandmother.
The idea behind is to show that you no longer need a dirty pot to heat up your beans. The soundtrack is 'Ring My Bell' by Anita Ward.
