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Heineken has released an app that tells users on a night out in a new city what bar or party to visit next. R/GA London helped create the app, which uses an algorithm to scour conversations and activity on Twitter, Instagram and Foursquare to figure out where is the most popular bar or party in the user’s area, and then direct them to it. The app is part of the lager brand’s "cities of the world" campaign. It was created by George Prest, James Temple and Chris Williams.