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Heineken's Uefa Champions League campaign illustrates the drama of football through three Hollywood-style spots.

Each ad by Publicis Italy mimics a movie genre with sweeping cinematic scenes featuring stars of the sport. In one, Ronaldinho faces off with adversaries in a futuristic drama, while another ad set in the 18^th century sees Liverpool goalkeeper Jerzy Dudek in a duel where he dodges bullets that transform into a ball. The work was directed by Fredrik Bond through Sonny London.