Heineken "Never alone" by Publicis Italy

Heineken brings football fans together (metaphorically) ahead of the Uefa Champions League.

The ad shows people as they watch the beautiful game from the comfort of their homes, before slowly realising how lonely the "new normal" of football can be. However, their joined love for Heineken brings them together, with a cheeky cameo from Thierry Henry thrown in for good measure.

The work was written by Dan Arango and Alex Eftimie, art directed by Arthur Amorim and Austin Campbell, and directed by Nicolai Fuglsig through MJZ.

In August, Heineken launched a campaign hailing the return of the Uefa Champions League.

Credits

Brand
Sr. director global Heineken brand
Director global heineken communication & innovation
Heineken communication manager global heineken brand team
Communication manager Heineken global commerce
Global chief creative officer Publicis WW
Chief creative officer Publicis Italy
Global executive creative Director
Global creative director
Associate creative director (Copywriter)
Associate creative director (Art Director)
Art director
Copywriter
Global strategy director
Senior strategist
Head TV production
Tv producers coordinators
Worldwide account director
Global client service director
Account manager
Production company
MJZ
Director
Managing director
Producer
Post production
Lead VFX artists
Colourist
Exec producer
VFX producer
Sound studio