LONDON - Euro RSCG has won the $110 million Heineken US business after a pitch against Wieden & Kennedy, StrawberryFrog and TBWA\Chiat\Day.
The agency already works with the client on its fast-growing Dos Equis brand. It will now handle the Heineken Lager and Heineken Premium Light accounts.
Christian McMahan, the chief marketing officer, said that Euro RSCG's work for Dos Equis got the agency on to the pitch but its insights into the main Heineken brand won it the account.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
