Nasard will join Heineken's executive committee reporting to CEO Jean-François van Boxmeer in February. He is currently general manager of the personal care business for Procter & Gamble EMEA.
The move follows Stefan Orlowski's recent appointment as managing director of Scottish and Newcastle UK - currently being renamed Heineken UK.
He will have global functional responsibility for the company's marketing, sales, innovation and wholesale strategies, as well as the continued growth and strength of
the Heineken brand around the world.
Nasard will be based at Heineken's Amsterdam headquarters.
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