Heat magazine 'Heat' by Quiet Storm

Quiet Storm has created this spot for Heat magazine, which begins with a woman in a red dress lying on the pavement in the middle of the street.

A crowd of people gather around her and she attempts to speak but can only babble a few words.

Someone calls for a shopkeeper and one arrives with a copy of Heat magazine. The woman immediately recovers and starts talking about the latest gossip in the magazine.

The ad ends with the strapline "Heat. Feed the need."