'True Blood' tells the story of a vampire living on artificial blood and coexisting with humans. It has won critical acclaim and 'X-Men' actress Anna Paquin won a Best Actress Golden Globe for her role in the show. The show has a core target market from ages 18 to 30 across both sexes and a significant primary market among over-30s.
Rocket will be targeting a number of key product categories that include apparel, accessories, paper and stationery, homewares, gifts, collectibles and PC accessories. True Blood has achieved broad success in the U.S. market and has just launched in the UK on FX.
Rob Wijeratna, Joint Managing Director of Rocket Licensing, said: True Blood has all the qualities ¬– flair, fantasy and sex appeal – that we associate with the vampire genre, but it adds the trademark HBO intelligence, originality and style. It’s an irresistible combination with massive appeal among a wide demographic, making it a significant licensing opportunity.
James Costos, Vice President, Licensing & Retail at HBO. True Blood is one of our most exciting franchises to date, and provides a multitude of opportunities for products that reflect its popularity and originality that transcends beyond the television.
Last month HBO brought brands including Gillette, Harley-Davidson and Mini to create ads aimed at vampires to promote the US launch of the second series of 'True Blood'.
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