Haymarket develops digital plan with Stuff site relaunch

Haymarket is to launch online TV and mobile versions of gadget magazine Stuff next month, and has hired Jim Murray-Jones, former publishing director of Auto Trader's digital division, to develop its digital plans.

The publisher, which also owns Media Week, will relaunch Stuff's website next month with a major television component. The current URL, stuffmag.co.uk, will be changed to stuff.tv, which it claims will be the biggest technology website in Europe. The site currently claims 227,000 unique users a month, according to Nedstat.

The relaunch precedes Future's launch later this year of websites, techdaily.co.uk, targeting high-spending technology enthusiasts, and techtested.co.uk, which is aimed at the broader consumer market.

Murray-Jones will develop new and existing digital products for Haymarket, devise digital strategies for the publisher's consumer magazine sectors and work with brand owners to establish cross-media business plans for titles such as What Car?, FourFourTwo and Eve.

At Auto Trader, Murray-Jones developed autotrader.co.uk, which claims 2.3 million unique users a month, according to its owner.

In his new role, Murray-Jones will head a digital leadership team, joined by Mark Payton, editorial director of Stuff, What Hi Fi? Sound and Vision and Classic FM magazine, as digital editorial director, Bob Silver as digital design director and development team leader Andrew Johnson.

The division comes under the aegis of Kevin Costello, Haymarket Magazines MD and chairman of Haymarket Network.

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