Haymarket Business Publishing has acquired marketing title Incentive Business magazine from Reed Exhbitions Companies for an undisclosed sum and will reposition it as a quarterly.
The title will be published alongside existing Haymarket title Promotions & Incentives. Incentive Business Buyer's Guide, also bought by Haymarket, will serve as a directory for Incentive World, the trade show jointly operated by Haymarket and Reed Exhibitions.
Incentive Business was launched by Avenue Publications in February 1999 and sold to Reed in February.
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