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Rip & Burn , to be launched this autumn, is designed to fit between the music and entertainment sectors by focusing on lifestyle and technology.

It will target the 17- to 30-year-old 'iPod generation'. An outdoor and public relations campaign will be led by marcomms agency Slice.

The magazine will guide consumers through the proliferation of legal download music available online as well as reviewing the best new music.

It will also include sections on the latest films, DVDs, games and gadgets.

Rip & Burn will be edited by Tom Dunmore, former editor of Haymarket-owned gadget magazine Stuff. Mat Snow, former editor of Emap's Mojo magazine, will be editor-in-chief.

- The download goldrush, page 14.