LONDON - Havaianas has signed up to sponsor the Big Chill festival, its first major sponsorship in the UK.
Under the deal, managed by live music commerce agency Big Fish, the flip-flops brand will sponsor a 'Stop the City with Havaianas' area at the festival.
Visitors to the area will be able to design their own pair of Havaianas, chosing the colours of the straps and sole and decorating them with pins and Swarovski crystals.
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