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Euro RSCG has hired the former Cannes International Advertising

Festival chief executive, Romain Hatchuel, to be its director of global

new business.

Working from the network's Paris office, Hatchuel has a brief to work

with its strategic and business development teams on global, regional

and local levels. His appointment comes a week after Euro RSCG Wnek

Gosper in London made its new-business director, Emma Trotman,

redundant.

Hatchuel said he would step down from running Cannes in February 2000

but stayed on until his replacement, the Austrian Franz Prenner, was

chosen. Prenner took the position in January.

Hatchuel ran the Cannes festival for four years with his father, Roger

Hatchuel, the festival's chairman. He had previously worked for the

Paris-based CB News Group, the publisher of a number of trade magazines

and a TV programme dedicated to advertising. He was also the sales and

marketing director at Saga, a subsidiary of the French company Groupe

Bollore.

Bob Schmetterer, the Euro RSCG Worldwide chairman and chief executive,

stated: "His experience makes him uniquely capable of approaching

potential clients."

Hatchuel added: "My involvement with Cannes gave me the unique

opportunity to be an impartial observer of the global advertising

industry, and I have seen it change immensely in the past few years.

Euro RSCG is one of the best networks to take advantage of those changes

to deliver what clients need."