Toy brand Nerf has partnered inflatable obstacle course The Monster to create an inflatable assault course challenge. The interactive experience will allow visitors to test their skills using a classic Nerf blaster.
The "Nerf Monster battle" is a 300m course with 40 Nerf-related obstacles. In addition, there is a targeting arena inspired by new and classic blasters to test participants' abilities as well as "action shot" photo opportunities.
Ticket-holders can also try out the latest Nerf Sports products, including Nerf footballs, American football-style Vortex Howlers and Nerfoop basketball sets in a range of interactive challenges, with prizes to be won.
There will be the opportunity to watch the activities unfold on a giant screen, with live content posted from action cameras positioned around the venue.
The experience will be at the NEC in Birmingham during 16-20 August and London's Alexandra Palace during 23-28 August. It will be a ticketed event, with dedicated family-friendly sessions available.
Michael Ritchie, vice-president of global brand strategy and marketing at Hasbro, said: "We are excited to be celebrating the Nerf brand’s 50th anniversary by partnering with the world’s largest inflatable obstacle course, The Monster.
"This offers an immersive and groundbreaking true-play extravaganza that unlocks a captivating way for fans of all ages to engage."
The Monster, created in 2017 by Nick Zuppar and Joe Arditti, has a licensing deal with Hasbro to create a touring live Nerf experience for children and adults. The events in August come ahead of a full Nerf experience expected to be launched in December or early 2020 in the UK, followed by European shows.
Zuppar and Arditti said: "We are creating something totally unique on an enormous scale."
AKA is delivering the project.
