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Harveys, the furniture chain, is releasing the first TV spot in its £20 million integrated campaign tonight.

The ad is McCann Manchester’s first for the brand since winning the business in May. The spot introduces the Harveys, a family that has just moved into a new house and constantly make their new neighbours, the Thwaites, jealous with their purchases from Harveys. The ad breaks on Sky and terrestrial channels tonight (16 September) and will be backed by radio, press, online and outdoor executions as the campaign develops in the run up to Christmas.