Harvester 'junior chef' by JWT London

Harvester 'junior chef' by JWT London
Harvester 'junior chef' by JWT London

Mitchells & Butlers is launching an integrated marketing campaign to support its biggest restaurant brand, Harvester.

The campaign was created by JWT London and is spearheaded by TV advertising. Called "junior chef", the TV ad takes a behind-the-scenes look at a busy Harvester kitchen, where a confident young customer takes on the role of a head chef.