Harrods creates pop-up charity shop for NSPCC

Harrods has launched a pop-up charity shop in aid of children's charity NSPCC.

Harrods creates pop-up charity shop for NSPCC

"Fashion re-told" opened on Friday and is offering high-end and designer clothing, donated by the public, Harrods staff, designers and Harrods itself.

NSPCC said the store would bring the high-end customer service and luxury surroundings of Harrods to a pop-up setting, with all proceeds going to support the charity’s work in London.

Alex Wells Greco, head of visual merchandising at Harrods, said the Harrods’ team had wanted the shop front to stand out and be as memorable as possible during its month-long run.

"The work the NSPCC does within the London community is so important, and Harrods was absolutely thrilled to be able to offer our expertise," he said.

The activation is located on Sloane Street.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now