Credits
Client
Executive creative director
Creative director
Harrison's Fund "I wish my son had cancer" by AIS London
-
Sector
Government / Non-profit and Charities
A father has made a press ad to raise awareness for his son’s rare degenerative disease.
Alex Smith’s son, Harrison, has Duchenne muscular dystrophy, a condition that will most likely kill him before he reaches 20.
In the execution, by Archibald Ingall Stretton London, Alex declares that he wishes his son had cancer, since there would be a better chance of treatment, and urges people to donate to help find a cure for DMD.
It was written by Dan Madden, art directed by Matt Eastwood and photographed by Alan Powdrill.