A secret shoot under the June "super moon" in the southern Utah desert was carried out to unveil the designs and technology used in the eight new motorcycles from Harley-Davidson's Project Rushmore range.
Irish band The Strypes covered The Beatles’ hit ‘Come Together’ to introduce the company’s new "United by Independents" global tagline.
Brand: Harley-Davidson
Client: Mark-Hans Richer, senior vice president and chief marketing officer at Harley-Davidson
Agency: VSA Partners
Creatives: Jeff Cruz and Jesse Rea
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