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Haribo's long-running Kids' Voices campaign returns with a TV ad promoting the brand's softer, creamier mix.

Created by Quiet Storm, the spot shows a hard rock band coming off stage, pumped up after their gig. But while they look like archetypical rock musicians with tough exteriors, upon opening a pack of Haribo Supermix each band member reveals their softer, childlike side by talking in children’s voices. The ad ends with the band having a group hug. It was written by Laurence Quinn and directed by Trevor Robinson through Quiet Storm.