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Mendelsohn/Zien Advertising created a spot designed to capitalise on the Philadelphia aspect of the new Philly Cheesesteak Thickburger, while reinforcing the Hardee's overall campaign theme. Real people eat real burgers. If real guys from Philly say the new Philly Cheesesteak burger has authentic Philly flavour, it should be true. The only problem is guys from Philly have such thick accents you can't understand them, unless you're from Philly -- so subtitles are required.