Hallmark Channel has hired Quiet Storm to handle its off-air advertising and brand positioning.
The appointment follows Quiet Storm's win of Hallmark's sister channel Movies 24 earlier this year. The two channels are owned by Sparrowhawk Media, which is chaired by former Five chief executive David Elstein.
Quiet Storm will create a positioning that will be adopted across its global network. The branding will emphasise Hallmark's offering of drama programming, including long-running Christian family drama 7th Heaven, paramedic show Saved and US post-nuclear-disaster hit Jericho.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
