��������pk10

Adam & Eve is launching its first campaign for Halifax during this Saturday's episode of The X Factor.

The campaign introduces a new strapline, "The people who give you extra", and will see the creation of a Halifax Community Choir, made up of more than 100 Halifax employees.

Auditions for the choir were held across the UK, and the final line-up was filmed at the Round Chapel in East London.

In the ads, the choir will sing new arrangements of A Hard Day's Night and I’ll Be There, which highlight the Halifax products or services that can enhance their customers' lives.

The ads were written by Ben Tollett, Emer Stamp, Nick Sheppard and Tom Webber, and directed by Samir Mallal through Blink Productions.