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Halifax has released a new ad to celebrate the people who give that little bit extra in life. In the latest instalment, created by Adam & Eve/DDB, the camera follows Laura Smith, a flight attendant, as she faces her daily challenges, such as holding a baby, fumigating the plane toilet and disposing of the sick bags. It ends with the line: "Laura, you’re off to a flyer." Halifax claims the ad is a response to the lofty statements made by other banks and promotes its current accounts’ Cashback Extra scheme. It was created by Matt Woolner and Steve Wioland, and directed by Mike Long through Epoch.