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Halfords' summer campaign, by DLKW Lowe, centres around a TV spot.

The story follows four children on a family trip, with a boy and a girl from the 70s playing alongside a present-day brother and sister. It’s set to the 70s song Into The Valley by Skids.

The ad was written by the executive creative directors, Richard Denney and David Henderson, and directed by Frederic Planchon through Academy.