Hackett continues to showcase Jonny Wilkinson in latest ads
Hackett, the quintessentially British clothing brand, continues to showcase England rugby star Jonny Wilkinson in its latest ads. An integrated campaign, which breaks this week, features the player kicking a croquet ball through hoops made up to look like rugby goal posts while wearing a Hackett jacket. 'Whatever your game ...' was created in-house in partnership with Alchemede. The images will initially be used in Hackett shop windows, at point of sale and online. In March and April, the work will appear in broadsheets and on 48-sheet posters on the London Underground. Wilkinson has been the face of Hackett since 2002. Media is by Mediaedge:cia.