Hachette overhauls ad team

Women鈥檚 magazine group Hachette Filipacchi UK is restructuring its advertising team on the Red, B and Elle titles.

The team will be split into two groups with Red operating as a single sell and B combining with Elle.

Jacqui Greaves has been promoted to group advertising director of both B and Elle titles. Hachette is currently recruiting someone for the same role on Red to cover Lisa Tookey鈥檚 maternity leave.

Claire Bull will work under Greaves as group advertising manager on B and Elle, while Caroline Lawley will continue as advertising manager.

Caroline Wood becomes client services project manager across all titles.

Hachette鈥檚 commercial director, Clare Dempster said: 鈥淲e are confident that the new structure will help us to build on the existing success of our portfolio.

Hachette鈥檚 other existing titles include Elle, Sugar, tvhits, Inside Soap and All About Soap.

鈥漈he principle objective is to ensure that our customers receive a better level of service by providing representation that has a deeper knowledge of HF-UK鈥檚 brands,鈥 Dempster added.

By Kunal Dutta

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