Hachette Filipacchi UK Psychologies launch, by VCCP
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Advertiser
Hachette Fillipachi -
Agency
Vallance Carruthers Coleman Priest -
Exposure
United Kingdom and Europe
The launch of Hachette Fillipachi's Psychologies magazine is backed with a 拢3.5m press, outdoor, online and direct campaign created by Vallance Carruthers Coleman Priest. The work takes its cues from the clean typographical design of the women's self-help magazine and asks a series of provocative questions, which reveal the magazine's editorial offering.